Otis for Pets

Brand identity development and social media strategy for new pet care start-up offering televeterinary services.

Industry
Pet Care

Client
Otis for pets

Before

After

Challenges

  • Followers: 120

  • Engagement Rate: 1.8%

  • Average Reach Per Post: 200

  • Content Strategy: Sporadic posts, mostly static images, little variety in post formats (e.g., no reels, carousels). No long term strategy for growth or engagement.

  • Brand Perception: Limited awareness, often perceived as a low-activity account. There was little community interaction which was sometimes an impediment to acquiring new customers.

Results

  • Followers: 600+ (400% increase)

  • Engagement Rate: 4.5% (significant improvement)

  • Average Reach Per Post: 800+ (4x growth in post reach)

  • Content Strategy: Consistent, strategic posts with a mix of reels, carousels, and static images. Implementation of a content calendar to guide strategy & growth

  • Brand Perception: Increased visibility and credibility. Audience actively engages with content, sharing, commenting, and saving posts. The brand is seen as informative, trustworthy, and a go-to resource for pet care.

"Great engagement on these posts"

— Niina Al Hasaan, Director of Product